Blog by Niti Manthan
Facilitating young minds towards holistic development.
The research topic “COMPARATIVE ADVERTISEMENTS IN THE CONTEXT OF TRADEMARK AND COPYRIGHT LAWS” will help unfold the various dimensions of comparative advertising and its impact on the registered trademarks of the owners. The Courts of different jurisdiction have analyzed this research area in different perspectives depending on the current situation of their competitive market economy and have hence tried to satisfy their stakeholders of advertising agencies to promote the concept of Comparative Advertisement in a manner that will be acceptable by fair and honest means.
The article discusses about the important topic of IPR, i.e. the trademark and trademark assignments and its problems.